Digital Campaign for NIVEA Lip Care
November 3, 2011
Dual Action Blender unveils Kiss Mark, a new Facebook-based campaign for NIVEA, this time to promote the brand's lip care line.
The campaign, which involved a tie-up with Cosmo.ph, allows visitors to kiss the November 2011 Cosmo Online Hunk, Mark Alejandro. The best kissers stand a chance to win a date with the hunk – assuming they use the right lip care "weapon" to unlock maximum kissing power.
See for yourself by clicking on the Kiss Mark tab on www.facebook.com/NIVEAPhilippines.
OOH Campaign for SALINASE
September 1, 2011
The brand which most pediatricians prescribe when babies have a stuffy nose wanted to let people know the product is not only safe for kids but it is also effective for adults.
The campaign consists of three creative executions, titled "Stuffed", "Clogged" and "Congested", which show a nose stuffed with those words.
The ads can be seen on highway pillars on SLEX and the rear of buses.
Digital Campaign for NIVEA For Men
August 31, 2011
Dual Action Blender was tasked by Beiersdorf to develop a digital campaign to introduce Multi-Effect 8, a new oil-control product for men.
The campaign revolves around a Facebook game called Smack The Oil which challenges the target audience to beat the game's resident AI player and in the process they discover the product benefits.
The game can be accessed at http://apps.facebook.com/niveasmacktheoil/
The campaign was supported by online banners and a blogger event.
Website for a New Ayala Land Premier Development
July 18, 2011
Dual Action Blender just finished developing a new restricted-access website for Park Terraces, an ultra-premium condominium development of Ayala Land Premier.
The site borrows its content from the newly released "Guide to Bespoke Living" compiled by Silvia Davalos, Marit Meland Yuchengco and Lizzie Eder Zobel.
Future Park Terraces residents will be able to access the wealth of information contained in the book through the site.
For a glimpse, go to: www.bespokemakati.com.
New Modess TVC starring Maja Salvador
July 7, 2011
Dual Action Blender has created the new TVC which stars Maja Salvador, the newest addition to the roster of Modess celebrity endorsers.
As an ex Sisters endorser, Maja was the ideal candidate for the job. In the TVC, she recounts how she came to the realization that, with sanitary pads, low price is not the same as best value.
The experience narrated by Maja is further highlighted by the scene taking place in the background.
The spot starts airing today.
DKT dreams BIG!
May 16, 2011
Dual Action Blender has created two TV spots for DKT's new Filipinay campaign which promotes family planning and birth spacing.
The spots highlight how family planning can make a big difference in a child's future. The seriousness of the topic is softened by lead-ins designed to put a smile on viewers' faces.
The agency won creative duties for the account in March after a 4-way pitch.
Advocacy videos for the UNFPA
January 14, 2011
Dual Action Blender completed two videos for the UNFPA: one addressing unplanned pregnancy, the other HIV/aids.
The intent was two-fold: educate the 15-24 demo on both topics and induce behavior changes.
For unplanned pregnancy, the approach chosen is to let babies do the talking – in an effort to capture the attention of the grown-ups.
With HIV/AIDS, we went documentary to dispel the many myths and misconceptions surrounding the disease including the idea that HIV/AIDS is curable!
How We Got Stoked!
November 17, 2010
Dual Action Blender was tasked to revamp the website of the Philippine Surfing Academy (PSA).
The new site borrows from the lifestyle imagery of surfing playing the link between fashion and sport. The intent, clearly, is to appeal to young adults and drive them towards the sport.
Get stoked at www.philippinesurfingacademy.com.
Struck by a Boomerang
August 19, 2010
In the recently concluded Boomerang 2010 Digital Awards, Dual Action Blender was selected as a Finalist for their Mentos Warp-a-Tron campaign in the Cyber Boomerang Online Advertising category.
In its initial foray into the Boomerang Awards, Dual Action Blender was the sole independent agency out of only 5 finalists in this hotly contested category.
According to the IMMAP, there was a record number of entries and more stringent judging procedures with local and international experts.
Kicking the SASs into sexual health
July 1, 2010
Dual Action Blender has started working with Sex and Sensibilities (SAS), an advocacy group seeking to educate the public on sex + health.
The cornerstone of the advocacy is the www.SexandSensibilities.com website which dispenses practical information to help people make informed decisions.
Having sassed up the site, Dual Action Blender is now focusing their attention on awareness generation efforts for the advocacy.
New Modess TVC with All-Star Line-Up
May 24, 2010
Modess opted for an all-star cast to reiterate the benefits of its technology in the face of new competition.
Dual Action Blender identified the idea of "completeness" as the core argument to set forth. That idea became the leading thread of the TVC and led to the visual metaphor of parasols with missing panels.
The brand needed to convey the superiority of its technology in an impactful way. Celebrities pouting at the sight of parasols with missing panels brought in the dramatic touch.
A Different Online Campaign for PSBank
April 6, 2010
The rich media banners, titled ITALY, JAPAN and HOLLAND, feature a map of the Philippines beside a map of each country, in what appears at first to be basic geography questions.
The answers however are not as obvious as they seem, because in online parlance ITALY, JAPAN and HOLLAND are acronyms with no reference whatsoever to any geographic place.
This forms an intrinsically digital campaign in its tone and manner which extends to a microsite with a contest running from April 5 to 16, 2010.
Johnson's Baby Coolidays Summer Campaign
April 5, 2010
The campaign, titled "Coolidays", borrows from the language of children to highlight the brand premise and connect to the universe of child play.
Spanning TV, OOH, in-store and activation, it integrates Johnson's Baby products into bonding play-time moments between Mom and Baby.
Well, given the 45ºC summer forecast, we may all soon start clamoring for some "Coolidays", "Coolidays, Coolidays, fresh na fresh, ah ha, Coolidays, Coolidays, feeling cool, talaga".
Nature Valley Runs Green
February 23, 2010
Nature Valley has enlisted the services of Dual Action Blender to develop a campaign around the sponsorship of Leg 2 of the Run Rio Trilogy set for May 30, 2010.
Runners of Leg 1, which took place last Sunday, February 21, 2010, got a first glance at what the campaign will entail.
Titled "Run, For Nature, Run!", the campaign intends to encourage runners to join, not only for the run itself, but for the cause behind it: the planting of a tree for every runner who sign ups.
Facebook App and Mobile Website for McCormick
May 10, 2012
Dual Action Blender, who became McCormick's digital AOR earlier this year, announces the launch of the Flavor HQ – a unique collection of recipes accessible via Facebook and smartphones.
While the Facebook app lets users bookmark their favorites, make notes and submit their own, the mobile site allows consumers to refer to those recipes while grocery shopping (using QR codes).
The mobile website is accessible from any smartphone. Just scan the QR code or manually enter mobile.mccormick.com.ph.
Dual Action Blender launches a fun-tertainment game with Modess & Myrtle Sarrosa
April 1, 2013
Dual Action Blender, in partnership with Modess, created the "Modess Pad Game" with the intent of generating awareness for the brand's Cottony Soft with 360° Protection Zones variant and its features to consumers.
During game play, Myrtle Sarrosa shows and informs users of what sets Modess apart from other brands in a fun and interactive way. The game emphasizes on how Modess can turn the usual 4 changes to 3 changes a day.
Made for android tablets, the game will be used by on-the-ground activation teams to help drive trials.
Building a support community around NUTREN
July 1, 2013
Dual Action Blender announces the launch of Nutren's brand page on Facebook. Nutren which is part of Nestlé Health Science is a nutritional supplement for people with certain medical conditions.
The page's intent is to function as a resource center for those individuals as well as their caregivers – by dispensing tips and advice on health and nutrition and linking people together for support.
If you are in this situation or know anyone who is, we invite you to visit www.facebook.com/nutren.ph and join this budding community of life-alike people.
Daniel’s love for Lily’s drives fans
September 3, 2013
From a sleepy brand, Lily’s became quite the overnight sensation thanks to a new campaign featuring Daniel Padilla.
The campaign’s amplification on Facebook which started with a teaser created a frenzy that saw the number of fans grow over ten-fold in just two months.
After being asked to guess who Daniel’s new love was, fans were invited to mimic him and claim their newfound love for Lily’s.
Share the love at www.facebook.com/LilysPeanutButter